Ash Sharma stated that exclusive games are important for Xbox, but there is a specific point.

New Xbox Head Asha Sharma Discusses the Future of Exclusives on Bloomberg Tech

On the Bloomberg Tech broadcast that preceded “Xbox Games Showcase 2026,” new Xbox CEO Asha Sharma shared her views on the role of exclusives in the company’s strategy.

How the Console Business Model is Changing
* In the past, console success often hinged on exclusive games.

* Over recent years, Xbox has begun releasing its own blockbusters not only for its platform but also for Sony and Nintendo devices.

Sharma noted that “Xbox balances between two roles: publisher and platform holder.” For publishing, a broad audience is key, while for the platform holder, having exclusive content and services matters.

> “We carefully study each project to understand what strategy to apply. We learn from industry history examples.” – Sharma emphasized.

First 100 Days in Office
* In the first three months, the leader “rebooted” Game Pass after an eight‑month slump and strengthened Xbox’s connection with players.

* The company is now preparing for another reboot to restore growth.

Sharma stated that Xbox is already the second largest publisher worldwide, and her goal is to turn the platform holder into a leading gaming and entertainment company by 2030.

What to Expect from “Xbox Games Showcase 2026”
* Date: June 7

* Time (MSK): 8:00 p.m.

* The program includes games from Microsoft’s internal studios, such as the action title *Gears of War: E‑Day*, as well as partner projects worldwide.

Thus, the new Xbox head emphasizes balancing publishing and platform roles, aiming for sustainable growth and ecosystem expansion.