The head of Take‑Two Interactive, Strauss Zelnik, is now a wrestler – he’s been added to WWE 2K26.

New WWE 2K26 patch added an unexpected “profile”

The recently released update for the wrestling simulator from 2K and Visual Concepts not only brought in content from the third season of Ringside Pass, but also unexpectedly included one of the industry’s executives – Take‑Two Interactive CEO Strauss Zelnick.

What changed?
- New character: The 68‑year‑old businessman appears as a wrestler with an in‑game rating of 77/100.

- Debut scenario: A video shows him stepping onto the ring, accompanied by the exclusive song “My Way” performed by Frank Sinatra and unique commentator remarks.

> “He definitely got himself into shape, but let’s see if the executive is ready to step into the ring… Strauss Zelnick aims to take the WWE title. Moreover, he could even take two (take two).”

Why it matters?
- First “executives” in games: Zelnick isn’t the first business leader to appear in the gaming world. In addition to *NieR Automata*, players have already battled Square Enix president Yosuke Matsuda.

- Game context: WWE 2K26 was released on March 13, 2026 for PC (Steam), PS5, Xbox Series X/S and Nintendo Switch 2. Take‑Two expresses satisfaction with the project’s results, but Zelnick himself believes the franchise has yet to unlock its full potential.

Thus, the update added an unexpected element to the game world—a real executive as a wrestler—strengthening the link between the real industry and virtual arenas.