Apple poked fun at Android smartphones, accusing them of privacy issues in a new iPhone video

Apple mocks Android smartphones in new “Privacy on iPhone” ad

In Apple’s latest commercial focused on privacy features in the Safari browser, the creators chose to depict how “bad” trackers monitor users. They portrayed them as unpleasant characters stalking Android device owners while they browse web pages. The ad also mentions Chrome, but in a sarcastic tone.

Device comparison

The screen shows the flagship iPhone 17 Pro Max in a bright “space orange” color scheme—a modern, sleek gadget. In contrast, a fictional Android device is shown: thick, angular, with a small main camera and awkward front port. This image represents how “old” smartphones look, which are rarely seen in real life.

Context

Apple has long used this approach to highlight the advantages of its devices over Android phones. However, this new commercial stands out particularly because it relies on an outdated gadget image that does not match modern devices available today.