OLED monitors worldwide grew by 78 % over the year, and Asus captured almost one of four market shares.

Brief overview of the OLED monitor market for Q1 2026

Metric Value Global shipments (QoQ) –11% Global shipments (YoY)+78% Leading brand Asus –24% market Second place Samsung –16.4% Third place MSI –12.2% Fourth place AOC/Philips –12.1% Fifth place LG Electronics –9.1%

Why sales fell in the quarter but grew over the year
- Quarterly decline: In Q4 2025 demand was especially high, so at the start of 2026 a drop of 11% was observed.

- Annual growth: Shipments of QD‑OLED panels increased, leading to a 78% jump in sales compared with the same period last year.

Key players
Brand Market share Key new releases (Q1) Asus 24% 34‑inch 360 Hz monitor, portable 16‑inch OLED Samsung 16.4% 27‑inch QHD panel QD‑OLED (in‑house production) MSI 12.2% 31.5‑inch models; in the quarter – 27‑inch commercial UHD and 34‑inch gaming 360 Hz AOC/Philips 12.1% 27‑inch entry‑level QHD monitors (strong focus on affordability) LG Electronics 9.1% 39‑inch WUHD monitor 165 Hz; 40% of shipments – ultra‑wide models (expected to rise to 45%)

What to expect in the near future
- LG plans to strengthen its position with a new exclusive model, which could further boost their share in Q2.

- Samsung and Asus continue investing in QD‑OLED, reinforcing their leadership.

- MSI and AOC/Philips focus on commercial and gaming segments respectively, expanding assortments for different target audiences.

Thus, despite a short‑term dip, the OLED monitor market shows strong annual growth thanks to panel technology innovations and an active strategy from leading manufacturers.