The price of laptops and PCs has risen by more than ten percent due to the implementation of artificial intelligence

Short news version

Memory manufacturers (DRAM and NAND) are now supplying the bulk of their chips to AI industry clients, while PC makers are forced to find ways to cope with the shortage of these components. Over the past year memory prices have risen more than fourfold.

British analyst Context showed that the average price of laptops in the first six weeks of Q2 rose 11.4 % compared to last year, and the price increase for desktop computers was 10.5 %. Revenue from mobile PC sales grew 12 %, but the number of laptops sold fell by 3 %; desktop sales dropped 7 % and revenue from them increased only 2 %.

Consumers in Q1 actively purchased to avoid further price increases, which are forecasted to continue until year‑end. In response, memory makers redirect their capacity toward more profitable chips, while PC suppliers try to use the supply chain as efficiently as possible and focus on the premium segment.

- Lenovo reports a margin increase.

- Dell “spent a lot of time solving supply issues.”

- HP changes device configurations, replacing expensive components with cheaper options and adjusting prices.

Analysts predict that by 2026 laptops under $500 may disappear. In Europe the MacBook Neo model has become the third‑largest selling Apple laptop, reaching the popularity level of the MacBook Air (Context).